A well-written product description has the power to move your patrons through your sales funnel. By injecting ingenuity and product benefits into your product description, your storage becomes more likely to convert the casual browser. While most customers make their purchase decision on the product picture, the product description helps fill in the gaps to determine whether or not the product is the right fit for the customer. By training customers on the key benefits, unique value proposition, and offering a solution to a thwart difficulty, your product description can help drive more marketings, lower refund rates, and construct customer trust. In this article you’ll learn whether or not you are able to write product descriptions, tips-off for writing product descriptions, great product description examples, how to find a product description writer, and an easy to follow product description template.